Here’s an example network information report from The Reaction Engine as of v3b1:

Test Result Note
IP 64.233.183.104 IP addresses can identify site owners and connect seemingly unrelated sites
Server Software GWS/2.1 Server software may be more (Apache) or less (IIS) configurable to improve performance

Now, you may ask, what’s the significance of this? Can this information really affect search engine performance?

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As the creator of an automated SEO tool, this may seem like a strange subject of choice, but if you use the The Reaction Engine and similar tools (SEO Workers is a good one) it’s important to understand the major benefits and conversely, the major limitations. Read the rest of this entry »

Today is the release of The Reaction Engine version 3. Once again this is a complete rewrite from the ground up, and another (probably failed) attempt to improve visual appeal. Read the rest of this entry »