Why does network information such as IP address matter for SEO?
July 25th, 2007
Here’s an example network information report from The Reaction Engine as of v3b1:
| Test | Result | Note |
|---|---|---|
| IP | 64.233.183.104 | IP addresses can identify site owners and connect seemingly unrelated sites |
| Server Software | GWS/2.1 | Server software may be more (Apache) or less (IIS) configurable to improve performance |
Now, you may ask, what’s the significance of this? Can this information really affect search engine performance?
The limitations of automated SEO testing
July 24th, 2007
As the creator of an automated SEO tool, this may seem like a strange subject of choice, but if you use the The Reaction Engine and similar tools (SEO Workers is a good one) it’s important to understand the major benefits and conversely, the major limitations. Read the rest of this entry »