Why does network information such as IP address matter for SEO?
July 25th, 2007
Here’s an example network information report from The Reaction Engine as of v3b1:
| Test | Result | Note |
|---|---|---|
| Parent Site | www.google.com | This (sub)domain ‘owns’ the content of the URI, and is the subject of the network tests below |
| IP | 216.239.59.103 | IP addresses can identify site owners and connect seemingly unrelated sites |
| Location | US | Where a site is located affects its perceived audience, especially if it uses a non-regional domain name (e.g. .com) |
| Reverse Dns | gv-in-f103.1e100.net | Reverse DNS usually identifies the ISP or company behind a website |
| Spam Blocklists | Not listed | Sites that send email spam are more likely to be spam themselves |
| Server Software | gws | Server software may be more (Apache) or less (IIS) configurable to improve performance |
Now, you may ask, what’s the significance of this? Can this information really affect search engine performance?
The limitations of automated SEO testing
July 24th, 2007
As the creator of an automated SEO tool, this may seem like a strange subject of choice, but if you use the The Reaction Engine and similar tools (SEO Workers is a good one) it’s important to understand the major benefits and conversely, the major limitations. Read the rest of this entry »