Let’s face it – the meta description is a much-travelled element. It also attracts a great deal of controversy in SEO circles. Should you use keywords? Is it solely for increasing clickthrough rate? Let’s look at what you shouldn’t do with your descriptions – and perhaps the best approach to a meta description will be more clear. Read the rest of this entry »

For on-page SEO, there is no more important part of a page than the title element. In just a few words, you need to craft a summary of your page’s content in a way that both capitalises on popular search queries, and encourages people to click through to your page. Read the rest of this entry »